Targeting

TARGETED CONNECTIONS

Our targeting platform includes not only standard targeting options such as geography, daypart and device, but also a variety of behavioral targeting techniques that pinpoint an advertiser’s audience to deliver a relevant ad to them.

Lookalike Targeting

Working with Quantcast, Burst can create a “Lookalike” model of visitors to an advertiser’s website and target visitors within Burst who match that profile.

Intent/Interest Targeting

Use our proprietary Audience Spectrum™ data and/or third party data, including SymphonyIRI and purchasing patterns, to target users within Burst based on past activities and consumption.

Retargeting

We can reconnect an advertiser with consumers who have previously visited their website when they subsequently visit any of the sites represented by us.

Sequential Targeting

Our powerful sequencing technology allows advertisers to "follow" users through the purchase funnel by providing relevant ads based on previous message interactions.

Mobile Location Based Targeting

Mobile advertisers can reach their exact audience to pinpoint accuracy with lat/long targeting—when they are literally in-market for your products. Great for retailers and event promoters, Burst’s Mobile Location Based Targeting can target by point(s) of interest or geo-fence to a specific radius around point(s) of interest.